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Our Story

Sugar and Spice Cupcakes

Sugar and Spice Cupcakes is a small family-owned local bakery located in Racine, Wisconsin, and was established in 2015, but officially opened a storefront in January, 2020.


Owner Roshan Elias is a self-taught baker and has been baking since she was 9 years old, making all her baked goods from scratch.

Roshan grew her business by selling her cupcakes at various farmer's markets and events in Southeast Wisconsin. Her cupcakes quickly became a popular sensation amongst her customers. The demand for her cupcakes grew every year, from weddings, corporate events, baby showers, to birthday parties. Sugar and Spice cupcakes quickly became a part of plenty events around the area. 

In 2020 Roshan decided to take the chance and open her own bakery in Racine, Wisconsin. Because she now has her own kitchen and storefront, Roshan is always creating and coming up with new flavors for her customers, there is never a dull moment in the kitchen.

What's next for Sugar and Spice Cupcakes? To continue to grow our cupcake business and be a part of as many special occasions as we can.

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